Ironform — Construction

We can Estimate — or, you can estimate

Sharing our journey.

We can streamline your process, however our main focus in building Estimating Online is to provide you with all the tools needed to create a detailed estimate. If we prepare the estimate, we give you the same tools to prepare and refine the final construction price.

2007 The Journey
Started
2023 Estimating Online
launched
Residential Renovation Builds Residential Additions & Extensions Residential New Builds Residential Developments Kitchen Renovations Laundry Renovations Bathrooms Renovations Trade Estimations Residential Renovation Builds Residential Additions & Extensions Residential New Builds Residential Developments Laundry Renovations Laundry Renovations Bathrooms Renovations Trade Renovations
Core Values — Estimating Online

Built on reliability and trust
since 2017

At Estimating Online, every feature, decision, and members conversation is anchored to a clear set of values. These aren't posters on a wall — they're the foundation we build from every day.

Precision First

Estimating errors cost real money on real projects. We engineer every calculation, takeoff, and output to meet the exacting standards the industry demands — because close enough isn't good enough.

Customers at the Core

Every roadmap decision starts with a builder's real problem. We stay close to the people who use our platform daily — listening, adapting, and delivering solutions that genuinely reduce their burden.

Radical Transparency

No hidden fees, no opaque pricing, no confusing dashboards. We believe the construction industry deserves software that's as straightforward as the contracts they work from.

Always Innovating

Construction is evolving fast — from digital takeoffs to AI-assisted quantity surveys. We invest relentlessly in research so the tools we ship today are still ahead of the curve tomorrow.

Trust by Design

Your project data is sensitive and commercially valuable. We protect it with enterprise-grade security, clear data ownership policies, and zero tolerance for practices that put your business at risk.

Speed & Reliability

Tender deadlines don't wait. Our infrastructure is built for uptime and performance — so whether you're pricing a fitout or a major civil project, the platform is ready when you need it most.

10,000+ Construction Cost Data
5,5000 + Recipies Built
Extended Support
Honest & Reliable Team
5 / 5 Star Rating via TrustPilot

mutliple years
of ESTIMATING.

The foundation of Estimating Online has been built on years of data collection, proven template strategies, and feedback from Australian trusted builders.

2017

Australian Custom Builders

We completed our first detailed construction estimate for a local builder in Geelong, Victoria, a three-page report prepared in Microsoft Excel, marking the first construction estimate produced at a national level..

2018

Owners Paid for Estimating

A shift in the Australian building industry emerged, with builders sending the estimating quotation directly to clients for payment. Builders no longer bore the cost of estimating themselves, and this trend continued to grow from there..

2021

Industry Swing

Builders continued to encourage homeowners to pay for estimates, but it became clear that homeowners were unwilling to pay 3–4 builders for the same project, as fees of $2,000 or more per builder were simply too expensive."

2023

Success but change is required

Our business expanded into a well-established group of three estimating companies, yet builders were still struggling to win work. We were preparing 25–35 estimates per week, and the feedback was consistent: “Great estimate, but over the client’s budget.” With construction costs continuing to rise, staying within client budgets became increasingly challenging..

2023 Nov

Estimating Online

Like many startup businesses, we launched our first prototype estimating system in Google Sheets. Our goal was to empower builders to complete their own estimates, as homeowners were no longer willing to pay estimating fees and builders were struggling to grow their businesses. In this early version of Estimating Online, the data was still raw and not yet fully reliable, but we recognised the industry needed a change. This marked the beginning of our journey to transform our estimating database from a simple spreadsheet into a fully developed digital platform..

2024 Aug

Estimating Online Testing Complete

We released our first digital estimating tool, Rapid Pro, designed to establish construction budgets using historical data translated into square metre rates. Builders could select the specification level and project complexity to generate an accurate cost range. This approach is now formally known as the Qualify Building Estimation.

2025 Apr

Rapid Pro Estimaiton

Through months of testing and feedback from builders, it became clear a more powerful estimating solution was needed. Builders wanted greater control over their data and full visibility of construction rates. Rapid Pro helped define the Qualifying Building Estimation process, enabling builders to meet clients with their iPads, adjust costings in real time, and add items instantly—saving countless hours previously spent behind a PC.

2025 Aug

Elemental Estimation

Builders need control over their budgets to ensure their tenders are as accurate and competitive as possible. Relying on external estimators working in spreadsheets created challenges, as builders often had to accept decisions based on risk, complexity, and trade or supplier margins without full visibility. It became clear that builders needed this control back. Elemental Estimation was developed to address this, giving builders direct control over their pricing and data. At this stage, Estimating Online had grown from a part-time idea into a full-time business with a team of five staff..

NOW

Estimating Online

Our focus is to give builders full control over their construction estimating. We have developed 6–7 estimating templates that provide complete digital control, and the future of Estimating Online is bright..

Core Values — Estimating Online

our data is built on
real time results

This is our journey from start to finsih, our primary goal is to support the builders provide visible construction costings.

Simple Accordion
We do the estimating, you customize it—fast and accurate.
Many builders assume that when they purchase Estimating Online, they must handle all the estimating themselves. In reality, that’s not the case. You can take full control and do the estimating, or let us handle it for you. Our team can create the estimates, calculate quantities, and upload them directly into your profile. From there, you can easily adjust the settings to match your preferences. That’s what makes Estimating Online different: we simplify the process so you can save time and get accurate results.
Estimating Online is more than data entry—it’s about smart decision-making.
Maximize Your Construction Estimates with Smart Decisions Entering data into Estimating Online and generating a construction price is only the beginning. Accurate estimating requires much more than simply inputting numbers. Builders must make critical decisions on profit and margin, determine how much markup and contingency to apply to each trade, and carefully analyze construction pricing risks. A smart estimate also allows flexibility—builders may need to adjust margins within the estimate to optimize results. It’s not just about punching data into a system; strategic decisions drive success. With so many features available, we can guide you through the process. For example, on a Zoom call, 30 minutes might be spent entering data—the easy part—while the remaining time focuses on the hard, decision-making aspects. We are here to help you navigate these critical steps efficiently..
Cut costs smartly by lowering specifications without compromising key areas.
Reduce Construction Costs by Adjusting Specification Levels We’ll show you how to lower a client’s estimate from $2 million to $1.8 million by strategically adjusting specification levels. Often, specifications can become unnecessarily high, inflating the overall estimate. With Estimating Online, you can easily manage these adjustments to streamline your projects. For example, we can reduce spec levels to “low” for certain trades while keeping labour complexity high to maintain quality. As we review the estimate, we selectively adjust items to lower specifications without compromising essential components. Carpentry complexity remains locked, and key areas like the kitchen can stay at a high specification for plumbing fixtures. Even tiling and other trades can be adjusted across the project to balance cost and quality efficiently..
Reduce project costs by lowering specifications while keeping labour quality high.
Lower Construction Costs Without Sacrificing Labour Quality Here’s an example of how to keep labour costs high while adjusting specifications to shift some responsibility to the homeowner. We start with a $3.1 million construction project and show how to reduce it by $300,000. In cabinets and joinery, we set the overall specification to low but keep the kitchen at high specification. The same process applies to tiling, with the ensuite maintained at high specification. For electrical, lighting supply is set to low specification, while lighting labour remains high. In plumbing, low specification is applied broadly, except for the kitchen, which stays high. Other trades like windows, floor coverings, and timber flooring follow the same approach: low specification with high labour costs. Internal wall painting can even be shifted to the homeowner. By strategically managing specifications, the construction price drops from $3.1 million to $2.8 million, while maintaining profit and labour quality. Even doors can follow this approach—low specification overall but high-quality carpentry. These functions in Estimating Online make it easy to adjust specifications, retain labour quality, and protect your profit margin.
Easily generate and customize a bill of quantities with Rapid Tools.
Create a Complete Bill of Quantities with Ease This process is straightforward, though many competitors don’t want you to see it. Using Rapid Tools, you can build a bill of quantities from scratch. Start by selecting kitchen demolition, bathroom demolition, and laundry demolition. As you enter data, the system automatically collects preset information. When you generate the Bill of Quantities, all demolition quantities are displayed clearly. You can adjust complexity levels from low to high, and the price updates automatically. Adding items with the plus button also updates the cost instantly. With Rapid Tools, you can easily adjust complexities, markup, and contingency, giving you full control over your estimates. It’s simple, fast, and puts you ahead of the competition.
Gain full control over risk, markup, and contingency for accurate estimates.
ake Full Control of Your Construction Estimates For the past 6–8 weeks, we’ve shared with builders that estimators excel at calculating quantities, but they aren’t always the best at assessing risk. For example, if you receive an Excel spreadsheet from an estimator showing concrete at $80,000, you’re left with decisions about risk, complexity, markup, and contingency based on someone else’s assumptions. At S20 Online, we put that control in your hands. We calculate the quantities for you, then let you adjust markup, contingency, and risk levels to achieve the most accurate estimate possible. Accurate control is crucial because even a $50,000 discrepancy on a trade can erode trust in your estimates. With our platform, you maintain confidence in every project estimate.
Automate estimating with full control—no spreadsheets, no errors, just accurate results.
Why Excel Spreadsheets Are No Match for Estimating Online For the past 3–4 years, we’ve been developing Estimating Online to replace traditional Excel spreadsheets. Excel simply can’t handle the dynamic functions that a web-based construction estimating application can provide. For example, a $150,000 concrete budget can be adjusted for high complexity, instantly increasing to $170,000. From there, you can add markup, contingency, and additional costings, bringing the budget to $250,000—all with just a few clicks. Change the complexity to low with markup applied, and the budget automatically updates to $210,000. This level of automation highlights why Excel is redundant. With spreadsheets, estimators often struggle to make accurate decisions about risk, and manual formulas are prone to errors. Estimating Online gives builders full control—you can adjust markup, contingency, risk levels, and trade-specific costs quickly and accurately. Every calculation is automated inside the system, eliminating errors and typos, saving time, and allowing builders to make smarter, faster decisions. With Estimating Online, accuracy, flexibility, and control are built into every estimate.
Cut costs strategically with Estimating Online without sacrificing quality.
How to Adjust Construction Costs Without Compromising Quality At a QBE-level stage, let’s say your construction price comes in at $1.9–$2 million, and the client says it’s too high. First, builder fees remain fixed—we don’t compromise on quality or professionalism. The next step is to review how money is spent in each area of the home. For example, in the kitchen, the cost might be around $100,000, especially if a second kitchen has been added. By reducing the specification to low, you can cut the cost significantly without affecting labour quality. You could theoretically reduce the project type to a project builder, which uses cheaper trades and materials, potentially saving an additional $200,000. However, as a custom home builder, you work with qualified, reliable trades, and your standards don’t allow compromising on workmanship. For builders struggling to negotiate final construction prices, Estimating Online offers tools to adjust specifications, review costs by room, and explore budget-saving options while maintaining high-quality outcomes.
Respect builder margins—focus on quality and expertise, not profit percentages.
Why Builder Margins Should Stay Private Over the past 12 months, Estimating Online has sparked many conversations around builder margins. One topic that repeatedly comes up is whether homeowners should ask builders, contractors, trades, or suppliers about their profit margins. The short answer: they shouldn’t. Think of it this way—when you buy a coffee or a car, you don’t ask how much profit the seller is making. The same principle applies to builders. Asking for margin details is often an attempt to understand the true cost of a build to compare with other builders. But in reality, whether a builder works at 16% or 18% margin doesn’t change the quality of the work or the value they provide. In fact, estimating software allows builders to manage margins efficiently behind the scenes, spreading a set percentage across the project without impacting the final outcome. Homeowners, architects, and designers should respect the builder’s business. Whether a carpenter is billed at $120/hour or $70/hour, it’s the builder’s decision. The building industry is no different from any other business—profit is part of running a business. Appreciating the work and expertise of builders, rather than focusing on margins, ensures a healthier, more respectful process for everyone involved.
Accurate databases make construction estimating fast, precise, and flexible.
Why a Detailed Database is Key to Accurate Construction Estimating Databases are more important than many builders realize. For example, your tiler will not charge the same square metre rate for an easy job versus a complex one. As construction progresses, prices change depending on labour and material complexity. Take floor and wall tiling: different pricing levels are applied based on the type of construction. Without a detailed database, you risk applying the same rate across all jobs, leading to inaccurate estimates. The same principle applies to tile supply—you can’t just use a single rate and upload it into your project management system. At Estimating Online, all pricing data is pre-built and structured. You have access to a comprehensive database where you can manipulate or overwrite rates, ensuring your Bill of Quantities (BOQ) reflects accurate construction pricing. This system is fast, easy to use, and allows builders to maintain precision without manually managing complex data.
Pre-trained estimators and integrated systems make construction estimating easier and more efficient.
Partnering to Train Skilled Estimators for Builders Hi, I’m Rick from Estimating Online, and I want to share an exciting initiative aligned with the core values of our business: transparency, education, and better processes. We’ve partnered with Build Launch, a recruitment company specializing in offshore staffing, to create a training platform for estimators. What makes Build Launch special is their focus on training, education, and skill development, which aligns perfectly with our mission. Together, we ensure that when builders hire estimators through Build Launch, these professionals come pre-trained and familiar with Estimating Online. Our team takes responsibility for training estimators to understand our platform thoroughly, so builders can engage with confidence. In 2026, collaboration with companies that share your values is more important than ever, and Build Launch provides a platform that enhances estimating processes. If you want to learn more, you can reach out to me or connect with Shane from Build Launch for a conversation about improving your estimating workflow.
"We give you the power to operate with full transparency. Builders gain access to real-time data, allowing them to clearly understand exactly how the Construction Budget is being allocated to."
QBE Estimation FBE Estimation Bathroom Estimates Kitchen Estimates New Build Estimates Renovation Estimates Additions Estimates
Estimating Software for Australian Builders

Common Questions Builders ask

Does Estimating Online support Australian Construction cost structures?? +
Each construction recipe is developed using practical, real-world experience drawn directly from the Australian building industry. These aren’t generic templates—they reflect how projects are actually designed and built on-site, taking into account local standards, materials, and structural requirements.
How accurate and customizable are cost estimation templates?? +
We provide a comprehensive eight-level cost database that gives builders complete control and visibility over their pricing, breaking costs down from high-level project allowances to detailed components such as materials, labour, plant, and subcontractors. This structured approach allows users to drill into every cost element, making it easy to adjust pricing based on market changes, supplier rates, or project-specific needs while maintaining full transparency and accuracy. By enabling seamless movement from conceptual estimates to detailed takeoffs, the system ensures consistency, flexibility, and confidence in every stage of the build
Does Estimating Online integrate with Builders Project Management Sytems? +
Our estimates are designed for seamless integration into your existing workflow, with immediate export available in formats compatible with leading construction and project management platforms such as Jackapp, Buildern, Wunderbuild, Buildertrend, and Buildxact. This ensures that once your estimate is complete, it can be quickly transferred into your preferred system without the need for manual re-entry, reducing errors and saving valuable time. By supporting widely used platforms, our system enables smooth collaboration between estimating, project management, and on-site teams, allowing builders to move efficiently from pricing and planning through to execution while maintaining consistency and data integrity across every stage of the project lifecycle.
Can I set different margins for different cost centers? +
While the system includes preset margin guides based on cost ranges to provide a reliable starting point, it also offers a fully adjustable margin feature for each individual estimate, giving builders the flexibility to fine-tune profitability on a project-by-project basis. This means you can easily adapt your margins to reflect factors such as project complexity, risk level, client expectations, or current market conditions, rather than being locked into a fixed structure. By combining intelligent default recommendations with the ability to customise margins at any stage, the system ensures both consistency in pricing strategy and the freedom to make strategic decisions that align with your business goals.
What is the support like? +
We provide comprehensive, ongoing support to ensure you get the most out of the system, with unlimited assistance available during standard business hours from 8 am to 5 pm. Beyond this, our team is often accessible for after-hours support until 10 pm, giving you added flexibility when working to tight deadlines or outside typical schedules. To further enhance your experience, you can book video screen-share sessions for hands-on guidance, troubleshooting, or personalised walkthroughs, as well as access unlimited training sessions tailored to your needs. This combination of responsive support and continuous learning ensures you always have the help and expertise required to work efficiently and confidently.
How does Estimating Online manage subcontractor quotes?? +
We’ve enhanced the bill of quantities with a powerful new feature that allows you to reset all existing costings to $0, providing a clean slate for streamlined estimates. Once the costings are reset, you can easily add a single line item that represents the full construction quote, simplifying your estimate for high-level budgeting or client presentations. To maintain clarity and prevent accidental changes, we recommend locking the heading after completing this step, ensuring that your consolidated figure remains secure and clearly distinguished from other items. This feature is ideal for scenarios where a comprehensive, all-in-one quote is needed, while still preserving the ability to drill back into detailed line items if required.

All the features you need to
estimate with confidence.

YOUR CONSTRUCTION ESTIMATOR

Enjoy access to advanced features like cost breakdowns, variations, and professional branding options – helping you deliver reliable estimates with ease and confidence.

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